The economic downturn doesn’t last forever, but the boy-oh-boy was hurt when they happened! I am not sure about your product, but my customers who have consulted with me are all trying to find ways to make their products easier for their customers to buy. Are you interested in a few tips on how to do this?
We all know that all other things being equal, most customers will choose products that are environmentally friendly (“green products”) than others. Product managers are currently looking for ways to make their products greener to increase sales during difficult economic times.
I believe this all seems very basic to you; However, the real trick for a product manager is exactly HOW you do this. It turns out that there are three things you need to do for your product:
Offer a Broader Range of Green Services: If you suddenly appear and offer one product that you call green, your potential customers might not believe that you are sincere. However, if you add green services to several products simultaneously, then your entire product line will start to look green & feel.
Sharpen Your Message: This is a job that is perfect for product managers. Order your product needs to be “tweaked” so that you work the green component into all of your product communications. No message will convey your message; however, hearing it over and over will make your potential customers believe in your “greenery”.
Find a niche, fill a niche
One important fact that needs to be understood by the product manager is that your product can never be a 100% green product (unless you sell plants, and that’s a different story). Instead, you must choose your green battle. Here’s how to do it:
Find & Master a Niche: Choose a …Read more