Millennials Lead by Example in adopting New-Age Business Model
All millennials can relate; the trouble you put up with trying to walk through a 12-hour job shift on your best heels, or the burden of having to carry spare shoes so that you save you dear feet? Well, you may as well be saying goodbye to these problems, thanks to Janan Leo, a young UK-based entrepreneur who has come up with something that may work for you.
“I was thinking…what if we had a foldable pair of shoes that can work for women like myself? Trendy shoes, so you don’t feel frumpy on them, but also feel comfortable,” said Leo.
The upcoming entrepreneur was targeting the young professional market knowing that her foldable shoes will go well with today’s lifestyle. And thanks to her calculated risk, Leo and her team at Cocorose London celebrated its 11th birthday this year. She takes us through the journey, acknowledging that it was both rewarding and challenging.
The Power of Knowledge
Leo explains that her idea meant “creating a new product from concept all the way through to launch” which was the first challenge she faced. And being the risk taker she is, seems like she had it all planned. “I didn’t feel there was that barrier in terms of how do I start, how do I do this, etc.,” she said.
So Leo enrolled for a shoe design course at the London College of Fashion to complement her passion for shoes. Ideally, she was looking for the basic knowledge on the art of footwear construction.
Strategic Marketing
The internet is Cocorose London’s central selling platform, and while it has partnered with several boutiques, it has no physical store— it strictly assumes a new-age business model.
It is no surprise Leo introduced her business to the Amazon platform in its early years.
“The …
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