Going green is more than just a
fad. This has become a way of life for many people, and they are taking steps
to reduce energy consumption, save fresh water, and recycle paper, plastic, and
glass items. The focus on green living does not escape the attention of
companies, both large and small. Businesses of all types are looking for ways
to promote their products and services as “green” and
Some of these designations have
substance behind it. For example, equipment and products such as light bulbs
that get EnergyStar designation meet energy efficiency standards validated by
the Environmental Protection Agency (EPA). Replacing an older refrigerator,
freezer or washing machine with a newer EnergyStar is a smart move, saving you
significant electricity over the life of the appliance.
Claims of other environmentally
friendly products are less reliable and their value is more difficult to
assess. Some of these green claims may actually be questionable validity. How
do you rate cleaning products by marking “green” or
“nature-friendly”? Many of these products only have green packaging.
What about food products that are claimed to be natural? Taste is a good
example of how consumers can be misled by claims of naturalness. Take fruit
juices labeled “grape juice” containing grape juice, natural grape
flavors, and other natural flavors. What exactly is that natural taste, and
what is it? Such products can contain apple juice, other fruit extracts, and
sweeteners such as high fructose corn syrup. All of these things are
The economic downturn doesn’t
last forever, but the boy-oh-boy was hurt when they happened! I am not sure
about your product, but my customers who have consulted with me are all trying
to find ways to make their products easier for their customers to buy. Are you
interested in a few tips on how to do this?
We all know that all other things
being equal, most customers will choose products that are environmentally
friendly (“green products”) than others. Product managers are currently
looking for ways to make their products greener to increase sales during
difficult economic times.
I believe this all seems very
basic to you; However, the real trick for a product manager is exactly HOW you
do this. It turns out that there are three things you need to do for your
Offer a Broader Range of Green
Services: If you suddenly appear and offer one product that you call green,
your potential customers might not believe that you are sincere. However, if
you add green services to several products simultaneously, then your entire
product line will start to look green & feel.
Sharpen Your Message: This is a
job that is perfect for product managers. Order your product needs to be
“tweaked” so that you work the green component into all of your
product communications. No message will convey your message; however, hearing
it over and over will make your potential customers believe in your
A few months ago I found a garage
sale near my home advertised through Craigslist. The sale was comprised of a
few older families that lived in a condominium complex. Since it was a Friday
and they were still putting things out I knew I was in a good position to make
some good finds.
Unfortunately, within a few
minutes of looking around I had decided it was a bust- nothing there that I was
interested in- and I decided to leave. Just as I was leaving the sale a couple
dusty bottles caught my attention in a dark corner of the garage. I went over
to the shelf in the garage and examined a small paper sign that said “Alcohol
My hand reached out for the
familiar bottle and firmly grasped it, I studied the label, and quickly fished
out 2 $1.00 bills from my wallet, wondering if this was a joke or what. Having
worked at a 5 star French restaurant in my college years I knew what I had in
my hands was authentic, but I still couldn’t understand why these people were
practically giving it away.
I quickly found the woman and
quickly gave her the 2 dollars and held up the bottle. She nodded and put the
money away routinely and turned to other garage sellers who were making offers
on other items. I excitedly raced home wanting to look up what the treasure I
had just bought was worth.
A label may not actually come
right out and say it contains sugar because that would be too simple but that
does not mean it does not actually have sugar in it. Some ingredients that are
listed on labels and actually have sugar include amazake, carob powder, corn
syrup, dextrose, fructose, evaporated cane juice, honey, and maltose. It is important to try to limit foods high in
these ingredients or to avoid them altogether whenever possible. One way you
can do is by buying tea bags or unsweetened tea instead of pop. It will provide
you with the antioxidants you need and help your heart and it may even lower
risk for diabetes.
Another way to avoid loading up on
sugar when shopping is to buy nonfat, unsweetened, plain yogurt and mix in your
own fruit and nuts later. This will help you to cut down on saturated fat, and
the extra sugar that gets added to sweetened yogurt. Adding in blueberries or
granola can also give you an extra helping of fiber and helps to provide the
right amount of sweetness and crunch. Something else you can do is to pick
mustard over ketchup to put on your hot dogs, hamburgers or other sandwiches.
Mustard unlike ketchup has no added sugar and is lower in sodium as well.
We all try our best to buy foods
that give us the most nutritional value possible, but when some of these
ingredients are added it can make shopping for the best …
Did you know that if you master some smart shopping skills,
you can actually save cash? Some people think that there’s really nothing much
you can get from practicing a little restraint in the groceries or the mall,
but actually, there’s a lot! If you wish to learn about these smart shopping
tips, read on and learn about them.
The very first thing you have to do is plan your shopping
and keep away from impulsive buying. You can do this by first listing
everything you need to buy. Again, list the things you NEED to buy, not want.
While already in the store and you feel the urge to buy something not on the
list, look somewhere else. Remind yourself that you are saving up and buying
that item is not going to help you achieve the goal.
You should also grab the opportunity to buy items during
clearance, or sale price, even if you still have some left at home but know
would eventually need them. Again, only buy those which you’d eventually need.
Don’t buy any thing just because it’s on sale and it’s cheap. If you don’t and
won’t need it, don’t buy it. Having said this, you should know the sales cycle
in your area.
You should also prefer to buy in larger stores. This is
because they offer lower prices than smaller ones due to the volume discounts.
Another way you can cut back on shopping expenses is by checking out thrift
stores, salvage …