Many businesses these days are interested
in sustainable procurement. Sustainable procurement is about taking
environmental and social factors into account when making purchasing decisions.
It involves thinking about what the products are made of, how they were made,
where they come from and who has made them.
The aim of sustainable procurement
is to lessen the negative environmental impact of the products we buy.
One way businesses can show their
commitment to sustainable procurement is by buying goods made from plastic that
has been recycled (when they need the goods anyway). You may be surprised at
the range of recycled goods from plastic that are available on the market these
days and the environmental and economic benefits they can bring.
With organisations under
increasing pressure to affirm their commitment to the efficient use of natural
resources and waste avoidance, attitudes to purchasing products made from
recovered materials are changing.
A recent business survey by a
product manufacturer into sustainable procurement revealed some interesting
insights. Almost 90% of those surveyed were managing procurement to some level
of sustainable policy or standard, and over 50% admitted recycled plastic
played a key role.
Although over 80% considered the
market for products from plastics that have been recycled a growth area, only
40% currently purchase products made from the material. Over 40% of those that
haven’t purchased any recycled plastic products said that if they knew a little
more about it, and could be persuaded the quality had improved, they would
definitely consider …
Recycling is no new concept, but
it is one of the best ways to begin working toward a better environment. Some
advantages of recycling are a smaller demand for raw materials and reduction of
processes used to obtain these materials which are detrimental to the
environment and everyone’s health. Results of recycling are fewer emissions,
harmful chemicals, and less land fill waste. It is very beneficial these days
for businesses to show they care about our natural resources and respect the
environment. Many businesses do this every day by not only maintaining
recycling programs within the company, but also by buying recycled products.
Recycled products can be used by businesses to promote a positive company image
and reach out to their customers on a more personal level.
You may be asking what types of
recycled products would be helpful to your company. You should have no problem
finding items that relate to the product or services your company provides to
customers. There are a variety of recycled products out there and most are low
in cost. Promotional recycled products are growing in popularity among
businesses today as a way of showing customers that they care and want to
protect natural resources. Because they are promotional items, your information
can be added for everyone to see at very little cost to you. Some of the
products available include flying discs, flying rings, napkins, cups, bags, notepads,
pens, plastic cards, tokens, and many more.
These custom recycled products are
a wonderful tool …
Going green is more than just a
fad. This has become a way of life for many people, and they are taking steps
to reduce energy consumption, save fresh water, and recycle paper, plastic, and
glass items. The focus on green living does not escape the attention of
companies, both large and small. Businesses of all types are looking for ways
to promote their products and services as “green” and
Some of these designations have
substance behind it. For example, equipment and products such as light bulbs
that get EnergyStar designation meet energy efficiency standards validated by
the Environmental Protection Agency (EPA). Replacing an older refrigerator,
freezer or washing machine with a newer EnergyStar is a smart move, saving you
significant electricity over the life of the appliance.
Claims of other environmentally
friendly products are less reliable and their value is more difficult to
assess. Some of these green claims may actually be questionable validity. How
do you rate cleaning products by marking “green” or
“nature-friendly”? Many of these products only have green packaging.
What about food products that are claimed to be natural? Taste is a good
example of how consumers can be misled by claims of naturalness. Take fruit
juices labeled “grape juice” containing grape juice, natural grape
flavors, and other natural flavors. What exactly is that natural taste, and
what is it? Such products can contain apple juice, other fruit extracts, and
sweeteners such as high fructose corn syrup. All of these things are
The economic downturn doesn’t
last forever, but the boy-oh-boy was hurt when they happened! I am not sure
about your product, but my customers who have consulted with me are all trying
to find ways to make their products easier for their customers to buy. Are you
interested in a few tips on how to do this?
We all know that all other things
being equal, most customers will choose products that are environmentally
friendly (“green products”) than others. Product managers are currently
looking for ways to make their products greener to increase sales during
difficult economic times.
I believe this all seems very
basic to you; However, the real trick for a product manager is exactly HOW you
do this. It turns out that there are three things you need to do for your
Offer a Broader Range of Green
Services: If you suddenly appear and offer one product that you call green,
your potential customers might not believe that you are sincere. However, if
you add green services to several products simultaneously, then your entire
product line will start to look green & feel.
Sharpen Your Message: This is a
job that is perfect for product managers. Order your product needs to be
“tweaked” so that you work the green component into all of your
product communications. No message will convey your message; however, hearing
it over and over will make your potential customers believe in your
A few months ago I found a garage
sale near my home advertised through Craigslist. The sale was comprised of a
few older families that lived in a condominium complex. Since it was a Friday
and they were still putting things out I knew I was in a good position to make
some good finds.
Unfortunately, within a few
minutes of looking around I had decided it was a bust- nothing there that I was
interested in- and I decided to leave. Just as I was leaving the sale a couple
dusty bottles caught my attention in a dark corner of the garage. I went over
to the shelf in the garage and examined a small paper sign that said “Alcohol
My hand reached out for the
familiar bottle and firmly grasped it, I studied the label, and quickly fished
out 2 $1.00 bills from my wallet, wondering if this was a joke or what. Having
worked at a 5 star French restaurant in my college years I knew what I had in
my hands was authentic, but I still couldn’t understand why these people were
practically giving it away.
I quickly found the woman and
quickly gave her the 2 dollars and held up the bottle. She nodded and put the
money away routinely and turned to other garage sellers who were making offers
on other items. I excitedly raced home wanting to look up what the treasure I
had just bought was worth.